Cause San Diego's Professional Development Luncheon
Maximizing Brand Impact through Media Coverage & Partnerships
June 26, 2024 | 11:30am-1pm
Boujiemana Restaurant
3545 Aero Ct Suite B
San Diego, CA 92123

Presented by (W)right On Communications
Julie Wright, President
Capree Waters, Senior Content Strategist

Join us for lunch, networking and a chance to learn about the latest trends and best practices for gaining media attention, setting up media engagements and partnering with media to enhance your brand.  

Session Description
The media landscape is now a digital landscape. Learn how to leverage your earned publicity and owned content to build your brand across social media. How can you get your message out to the right people to drive impact for your brand or cause campaign?

Led by (W)right On Communications’ President Julie Wright and Sr. Content Strategist Capree Waters, this interactive workshop is an introduction to integrated communications that shows how various media come together to drive results and enable measurement. Attendees will learn how to improve the return on their organization’s PR investment and to amplify its impact. The workshop focuses on actionable outcomes that attendees can begin implementing right away.

Key Takeaways:
-  Gain new techniques companies are using to attract TV, print and digital media coverage
-  How to partner with media for in-kind and paid media opportunities
-  How to leverage third party media coverage on social media and other e-comm channels to amplify your message

We'd like to thank our event sponsors, Enterprise Bank and Trust, Boujiemana and TCWGlobal, for supporting our efforts to accelerate positive social impact in our region and around the world.  

Presenter Bios

Julie Wright, President, (W)right On Communications

Julie founded integrated strategic communications firm (W)right On Communications, named by Newsweek as one of America’s Best PR Agencies of 2024. She and her team handle complex communications challenges for client partners across multiple industries including for-profit and not-for-profit brands. The (W)right On team blends traditional earned media strategies with owned content, social and paid strategies to achieve client goals. Wright serves on the boards of CalTravel, the San Diego North Economic Development Council, private company CanBiocin and TSXV-traded Innovotech. She formerly served as Chair of the SDNEDC and as a Trustee for the Tri-City Hospital Foundation. She has a passion for wildlife and animal welfare causes.

Capree Waters, Senior Content Strategist, (W)right On Communications

Capree is a results-driven Senior Content Strategist at (W)right On Communications. Capree draws on her six years of professional experience to develop and execute content and social media marketing strategies for various clients, brands and industries. She applies her SEO, brand marketing, content marketing, storytelling and data-driven strategies to increase lead generation, brand awareness and revenue growth for the agency and its client partners. Working in tandem with the agency’s PR strategists, Capree utilizes client press coverage to move people from awareness to action. Preserving natural spaces and cancer research are two causes close to Capree’s heart.

Visit Cause San Diego at www.causesandiego.org to learn more about our work!  

Join us for our 26th Annual Cause Conference on October 23, 2024 in San Diego! Look out for early bird ticket sales in June. Questions? Reach out to us at info@causesandiego.org.